Business Management Consultants help organizations to use the right media and measure the performance of marketing activities. Media planning basically answers these basic questions: Media planning helps answer these basic questions:
a. Where to advertise? Market research helps in identifying which markets their competitors use. Whether using primary or secondary data, segmentation of the target market is done.
Which part of the country will be more successful and the medium used by that part. Business management consultant like Brent Boman appears as blessings for such entrepreneurs who are willing to use their wealth to bring prosperity.
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b. Who do you advertise? Potential buyers need to be identified; people who have the most income in the family may buy the product but can be used by several other individuals in the same household. More research helps in accurately targeting these products.
Media planning is a highly specialized service; planners need to have a thorough understanding of consumer behaviour, purchasing habits of various brands and communication media that are popular with their consumers.
Based on these factors the consultant chooses the right media or media, depending on how many clients are willing to spend. Media planning is a function that helps in determining the most effective way to spend advertiser money/investment in all media so as to produce the best Investment Returns (ROI) for the company.